GoDaddy has announced a partnership with Ethereum Name Service (ENS), a blockchain-based naming system, to enable users to link their domains to ENS names for free.
This collaboration will go a long way in helping bridge the gap between traditional Web 2.0 and the emerging Web 3.0 ecosystem.
The DNS is the system that translates numerical IP addresses into human-readable addresses (such as godaddy.com). On the other hand, ENS is a similar system that translates complex wallet addresses into human-readable names (such as alice.eth).
By connecting the two systems, users can benefit from the security and reliability of GoDaddy, as well as the innovation and potential of ENS.
According to the official announcement, users can now connect their GoDaddy domain with their ENS name by simply logging into their GoDaddy account and following the instructions.
Once connected, users can use their domain name to access their crypto wallet. Crypto wallets are useful for sending/receiving payments, and interacting with decentralized applications (DApps).
“The partnership with ENS presents a unique opportunity for our customers to experience the fusion of domains and blockchain technologiesPaul Nicks, president of domains at GoDaddy
Smart Contracts Revolutionizing Web 2.0
The integration of GoDaddy and ENS was made possible by smart contracts. These computer programs allow the verification of DNS records at the top-level domain (TLD) level, meaning that users do not need to pay any gas fees when linking their domains to ENS.
The integration also enhances the trust and reputation of ENS names, as they are backed by the established and recognized brand of GoDaddy.
“The partnership will streamline the way users interact with web domains, blending the familiarity of the DNS with the potential of blockchain technology.”Nick Johnson, Founder of ENS
The partnership between GoDaddy and ENS is a major milestone for the blockchain industry. It shows there is a growing adoption of Web3 technologies by mainstream platforms and users.